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Our journey – A struggle

To the uninformed, the idea of further using wasted flowers seemed ludicrous. We had to toil to convey our idea of recycling the temple waste because nobody was willing to take it seriously or give up their floral waste. But our simple idea became a roar once it set rolling. We spent hours experimenting, meeting various stakeholders and pitching the idea of managing temple waste in the country. A year and a half and countless hours in a makeshift laboratory later, flowercycled incense was conceived and crafted. The mission to preserve the river Ganges and empower vernacular people by providing a means to earn their livelihood became a reality.

Present – Who we are today

Phool may have grown much more than the two people it started with but our spirit of adventure that began at the Ghats of the Ganges flourishes every day. We have invested ourselves heavily into our R&D to invent methods to convert temple-waste into biodegradable packaging and bio-leathers. We are also constantly trying to enhance our impact on empowering the women who are employed with us. It has been our earnest effort to turn this pious waste collection into a full-blown social enterprise which now spans three cities. As Phool evolves, we are always presented with many decisions. Here, we remember what is imperative- our people, our community, and the Ganges.

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