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The FMCG market has developed unbelievably over the last two decades. With a worldwide reach, there are uncountable varieties and a humongous range for each product. Retailing FMCG products is comparatively an easier and more successful option. The product utility is quite evident in the FMCG industry and also price range is low, hence customers don't need to be persuaded much to buy the products....
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Retailing is a lot more complicated than you think. In today's scenario, a successful retailer has to cover both online and offline markets. Convincing a consumer directly to purchase a product is also an art, especially when it comes to FMCG goods where there is a neck to neck competition. Two pivotal decisions that FMCG retailer has to take are, selecting which products to retail and which distributor to buy from....
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