Chips, samosa, burger, soft drinks, noodles - have quietly infiltrated our diets so much so that most people don’t eat whole foods daily.
Over the past decade, India has become the “Diabetes” capital of India.
Even young and seemingly healthy individals are experiencing sudden cardiac arrest, heart diseases, and cancer risk.
A groundbreaking report in The Lancet, written by 43 global experts including India’s Dr. Arun Gupta, delivers a compelling warning: Ultra Processed UPFs are driving India’s escalating obesity and diabetes crisis.
Indians are consuming so much junk food that and it’s negative impacts are fueling a national health emergency.
In this blog, we are doing an analysis of how ultra processed, additive-loaded foods are rapidly driving our risk of diabetes and obesity.
Indians are Consuming More Ultra Processed Foods now
The sale of Ultra Processed foods has seen a dramatic increase from just $0.9 billion in 2006 to nearly $38 billion in 2019 - a staggering 40-fold increase in only 13 years.
This shows how Indians a choosing junk foods filled with preservatives, trans fat, additives and cheap ingredients, transforming its traditional food landscape almost overnight.
Ultra processed foods like burgers, pizza, biscuits, ready-to-eat meals, and drinks are now available in every city, town, and even the smallest kirana shops in villages.
This availability has normalized the consumption of the UPFs as everyday foods, replacing whole foods, homemade meals that once made Indian diet healthy.
What are Ultra-Processed Foods?
Foods can be unprocessed lile fresh vegetables, fruits, masalas, milk and unprocessed like instant noodles, burger, ketchups, packaged namkeens, sugar breakfast cereals, and so on.
Ultra Processed foods can contain industrial additions, which we don’t use in our kitchens. These are the main reasons of negative impact of UPFs:
They’re tasty, cheap, convenient - and designed to be addictive.
Read More: Why are Ketchups filled with so much Sugar?
How Ultra Processed Foods are driving India’s Health Crisis?
Acoording to The Lancet Series, Ultra Processed Foods are associated with 12 major diseases, including Type-2 diabetes, obesity, heart disease, kidney disorders, gastrointestinal conditions, depression, and even some cancers.
In fact, the study makes a powerful warning that UPFs are linked to cause harm in every major organic system.
India’s Obesity Rates Have Doubled:
Obesity is the leading cause of many chronic diseases like diabetes, cardiovascular diseases, and even cancer.
This increase correlates with the increase in Ultra Processed foods sales in India.
There’s a direct connection of consuming junk food with no nutrients and empty calories and designed for overeating.
Why are Ultra Processed Foods Harmful?
Ultra Processed foods make your gain weight and fundamentally do not supply any nutrients.
How to Reduce your Ultra Processed Foods Intake
Today, people find it hard to cook forms scratch and may find it convenient to eat junk. But here are some practical tips to lower your consumption of Ultra Processed foods:
The Bottom Line
India’s obesity and dibates crisis is not merealy a lifestyle problem but deeply related to how aggressively ultra processed foods are marketed to us.
We should have a critical eye to any marketing claims regarding the “nutrient” in junk food. They don’t have any.
Excessive consumption of Ultra Processed foods can damage our gut and lead to weight gaian, diabetes risk, cancer risk, and disrupt normal body process.
However, India can reclaim its nutritional heritage and protect future generations from preventable disease with simple home-made food choices.
The power to reverse this crisis lies in awareness and action.
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