Pure & Sure Certified Organic Products
Every kitchen in India runs on the same daily staples - oil for cooking, tea for mornings, dal for lunch, snacks for evenings. Pure & Sure was founded on a simple question: why can these not all be 100% certified organic? Since 1999, Pure & Sure (by Phalada Organic) has been working directly with thousands of small farmers across India to bring genuinely certified organic food to everyday Indian households - without compromise on purity, taste, or affordability. At Refresh Your Life, you get the complete Pure & Sure range with 10% off on every product and free shipping above ₹999.
About Pure & Sure - Organic Food Since 1999
- 100% Certified Organic - every product carries third-party organic certification. Not "natural", not "chemical-free" as a marketing claim - actually certified.
- No artificial additives or preservatives - the entire range is clean label. What you see on the ingredient list is all that goes in.
- Renewable energy manufacturing - production is powered by clean energy, making Pure & Sure one of the few Indian organic brands with a genuine sustainability commitment across the full value chain.
- Farmer-first sourcing - Pure & Sure works with thousands of small and marginal farmers who use indigenous organic farming methods, ensuring fair pricing and livelihoods.
- Full traceability - from farm to pack, every product batch is traceable, so you know exactly where your food comes from.
Pure & Sure Product Range - What You Can Shop
Refresh Your Life carries Pure & Sure across six key product categories, all with 10% off and COD available:
Organic Oils - Pure & Sure's organic oils and ghee range is one of the most comprehensive in India. Available at Refresh Your Life: Extra Virgin Olive Oil (500ml), Sunflower Oil (1L and 5L), Mustard Oil (500ml), Sesame Oil (500ml), Castor Oil (500ml), and Groundnut Oil (5L). All cold pressed oils are extracted without heat to retain maximum nutrients and natural flavour. The 5L family packs of Sunflower and Groundnut Oil are particularly popular with households that buy in bulk.
Organic Tea & Coffee - Start your day the organic way. Pure & Sure's organic tea powder (250g) is sourced from certified organic gardens and delivers the full-bodied flavour of traditional Indian chai without pesticide residues. The Organic Green Tea (250g) is ideal for those switching to a lighter, antioxidant-rich beverage. For coffee lovers, the Organic Coffee Bold (200g) is a dark roast filter organic coffee that suits South Indian filter coffee as well as French press brewing.
Organic Pasta - Pure & Sure's organic pasta and noodles range - Penne, Fusilli, and Macaroni (200g each) - is made without maida and without artificial preservatives. At ₹72 per pack (after 10% off), these are among the most affordable certified organic pasta options available in India. Paired with the Organic Tomato Basil or Arrabbiata Sauce, they make a quick, clean meal.
Organic Snacks - This is where Pure & Sure truly stands out. The organic snacks range brings traditional Indian tea-time snacks into the organic space - something very few brands have done. Available at Refresh Your Life: Aloo Bhujia, Chakli, Palak Chakli, Peri Peri Chakli, Kodbale, Nippat, Kara Sev, Sweet & Salt Chiwda, Peanut Masala, Masala Boondi, and Methi Sticks. All made with organic ingredients and free from synthetic flavour enhancers.
Organic Staples & Spices - Pure & Sure's organic staple foods include Organic Saffron (0.5g), Organic Cocoa Powder (200g), and the Tomato Basil and Arrabbiata pasta sauces. For everyday cooking, their organic masalas and spices range covers your kitchen needs with zero synthetic additives.
Pure & Sure products also pair beautifully with other organic kitchen essentials available at Refresh Your Life - from organic millets and superfoods to salt, sugar, and jaggery. Building a fully organic kitchen has never been simpler or more affordable.
Why Pure & Sure is India's Most Trusted Organic Grocery Brand
In a market crowded with products that claim to be "natural" or "pure" without any certification to back it up, Pure & Sure takes a different position. Here is what sets them apart:
- 25+ years in organic food - Pure & Sure has been in the organic food space since 1999, longer than most brands that use the word "organic" today even existed. That depth of experience shows in sourcing, quality control, and consistency.
- Multiple independent certifications - Pure & Sure holds certifications from multiple recognized bodies, which means their organic claims are independently verified - not self-declared.
- Widest organic product range in India - from cooking oils and flours to millets, dals, pasta, snacks, and beverages, Pure & Sure covers more organic food categories under one brand than almost any other Indian brand.
- No artificial preservatives in any product - the entire catalogue is clean label, which is particularly important for families switching from conventional grocery to organic.
- Affordable entry into organic eating - with products starting at ₹72 (after 10% off at Refresh Your Life), Pure & Sure makes organic food accessible to households that cannot afford premium pricing.
Why Buy Pure & Sure from Refresh Your Life
Refresh Your Life is India's dedicated online store for organic and natural products, carrying only verified brands with genuine certifications. When you shop Pure & Sure at Refresh Your Life, you get:
- 100% authentic products - no grey market or expired stock
- Free shipping on orders above ₹999 across India
- COD (Cash on Delivery) available pan-India
- Ships in 1 business day - fastest dispatch for organic grocery online
- Mix and match across 20+ organic brands in a single order to hit the free shipping threshold easily
Pure & Sure products also make excellent additions to organic gift sets for health-conscious friends and family. A combination of organic oils, saffron, and premium organic tea or coffee makes a thoughtful, practical gift for housewarmings, Diwali, or corporate gifting occasions.
Pure & Sure Frequently Asked Questions
Pure & Sure holds multiple independent third-party organic certifications and is one of India's most credibly certified organic food brands since 1999. Their organic status is verified by recognized certification bodies, not self-declared.
Regular refined oils are processed with high heat and chemical solvents that strip away nutrients and flavour. Pure & Sure cold pressed oils are extracted mechanically at low temperatures with no chemicals, preserving natural vitamins, fatty acids, and aroma while remaining free from chemical residues.
Yes. Pure & Sure organic snacks contain no artificial flavour enhancers, synthetic colours, or MSG, making them a significantly cleaner option than conventional packaged snacks. Milder variants like Chakli and Chiwda are well-suited for kids.
Pure & Sure Organic Tea has a robust, full-bodied flavour from certified organic gardens. Many customers find they need slightly less powder per cup to get the same strength as conventional tea, as the natural flavour compounds are more concentrated.